Hyper-performance Online Marketing Consulting. Welcome to Fat-Free SEO by Hamilton Buchanan (Pty) Ltd.

Wireframing

Wireframes can be part of the UCD phase or they can be delivered as a separate phase. Hamilton Buchanan separates wireframes into two distinct categories. 1) Process wireframes (showing the process required for a particular task i.e. newsletter subscription and 2) Structure wireframes which indicate the formal structure of the site.

Structure wireframes are linked to a sitemap and focus on content placement and navigation on pages. It takes longer to develop structural wireframes than process, as the Information Architect develops them from the sitemap and functional specification / requirements documentation, whereas processes, by definition, are usually closely defined. Process wireframes are functions of the site and have their own diagrams. These diagrams show conditional process flows. As an example, a simple process like a newsletter subscription can have up to 5 pages (subscription page, error page, success page, unsubscribe page, confirmation page) and may be completed in a few hours. However, e-commerce functionality may be much more complex and time consuming.

Wireframing quotations are based on the number of either 1) Structure or 2) Process wireframes required for the site.

SEO

"The Internet is really about highly specialized information, highly specialized targeting."
Eric Schmidt, former CEO of Google Inc.

"The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that."
Larry Page, co-founder of Google.

"We want Google to be the third half of your brain."
Sergey Brin, co-founder of Google.

"It's quite complicated and sounds circular, but we've worked out a way to calculate a Web site's importance."
Larry Page, co-founder of Google.

"Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine."
Sergey Brin, co-founder of Google.

"There's a difference between being able to make long distance phone calls cheaper on the Internet and walking around Riyadh with a PDA where you can have all of Google in your pocket. It's a difference in degree that's so enormous it becomes a difference in kind."
Thomas Friedman

"A perfection of means, and confusion of aims, seems to be our main problem."
Albert Einstein

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
Steve Jobs

"Be nice to nerds. Chances are you'll end up working for one."
Bill Gates

"Innovation distinguishes between a leader and a follower."
Steve Jobs

"With Google I'm starting to burn out on knowing the answer to everything. People in the year 2020 are going to be nostalgic for the sensation of feeling clueless."
Doug Coupland

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