Social Media Marketing
Social media, beyond the hype, once understood on a conceptual basis is a weapon of some potency that is available to all – wherein lays the challenge. To derive benefits that are substantive, one needs to stand out from the crowd – on an intellectual and/or noteworthy content level. This means engaging; not regurgitating. In essence I mean to communicate that social media is merely the theater of warfare and not in and of itself the battle.
Social Media Marketing Expert
Consider the database Facebook possess. A veritable marketer’s wet dream. A database the envy of the CIA. You, and 600 million of your closest friends, in your own words. This information – in the right hands or exploited by the right minds – offers a unique opportunity to marketers to surgically target niche demographics.
The ability to distinguish and then target those who are exposed to your product or service offerings brand message by geo-location; age; sexual orientation; relationship status; likes; employer and more in a real-time fashion is a quantum leap.
Here's Looking at You World Wide Twits
There is no shortage of folks talking – what requires investment is content. Worthwhile content that is sharable and share-worthy is where inroads can be made. The Americans use the word “neat” to concisely articulate what I feel is the variety of content that meets this criteria. Ask yourself, could an overweight American slob label what I’ve just thrown up – be it in the form of a text article, a poll, a video, a bit of novel software (whatever..) as “neat” or even better (oddly) “kinda neat”? If so, you’re in the money in the link aggregation sense.
Social Networking
Facebook Marketing
Facebook is a means not an end. It offers opportunities: for targeted engagement and for aimless time wasting in marketing. Whether you use this or other forms of social media marketing to your organisation’s ultimate benefit will in large part come down to whether you are able to supply the world via social media with content that is novel, noteworthy and hence worth of being shared with like minded internet users.
Twitter is an interesting beast. One that is 90% frills and 10% meat.
Here is a list of notable scalps I have tapped on Twitter:
- US Secretary of State Hillary Clinton’s Senior Adviser Alec J. Ross
- Rand Fishken, co-founder of SEOMoz.
- Danny Sullivan, founder of Search Engine Watch.
Would a tweet by another other name by as sweet?
Shweet!