SEO by Matt Hamilton - take the free keyword challenge & watch him back up the hype risk-free.

Google Adwords PPC



Google Adwords PPC

Google Adwords PPC or paid placement has revolutionized the manner in which buyers are connected to sellers online. Virtually any business can benefit from this model of consumer advertising given its capacity to surgically targeted pre-vetted consumers. That is to say consumers who have; by the mere fact that they’re searched for a given string of keywords on the Google search engine; an understood interest in your product or service offering (assuming you’ve targeted keywords that accurately and honestly reflect the qualitative nature of your company’s product or service offering).

The reason Larry Page and Sergey Brin are both billionaires is the aforementioned revolution their search technology unleashed upon the advertising world. Of the billions of daily searches people perform daily – from Albuquerque to Zambia – a percentage (in the region of 1 to 10%) click on the sponsored text ads on the top or right hand side of the search engine results page. Each time this is done, the entity advertising pays Google. The amount they pay is decided by an auction process. And that, kids, is how Google earn the vast majority of their corn.

The beauty of this system is the transparency and free market led shaping of those prices. What’s more is the assurance the advertiser is given that, at the very least, they’re only paying for the exposure they are given. So unlike old media – magazine advertising, television ads, billboards etc. – there is the assurance of a measurable form of exposure. Add to that the world class measuring tools Google provide advertisers with free of charge (Google Adwords, Google Analytics and so on) and you can see how the visionaries behind the Google Money Minting machine have effectively filled a gap of inefficiency that few even considered there but a decade ago.

 

SEO Contact

Learn SEO

For those wishing to Learn SEO - from the basics of search engine optimization techniques & best practices to intermediate link building activities, Matt Hamilton recommends the #1 online training course for search engine optimization offered at Skills Online Group.

SEO Mentality

on Search Engine Presence versus Aesthetics "Nobody wants to be a supermodel in Taliban-governed Afghanistan."

Google Search Engine Optimization

"The Internet is really about highly specialized information, highly specialized targeting."
Eric Schmidt, former CEO of Google Inc.

"The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that."
Larry Page, co-founder of Google.

"We want Google to be the third half of your brain."
Sergey Brin, co-founder of Google.

"It's quite complicated and sounds circular, but we've worked out a way to calculate a Web site's importance."
Larry Page, co-founder of Google.

"Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine."
Sergey Brin, co-founder of Google.

"There's a difference between being able to make long distance phone calls cheaper on the Internet and walking around Riyadh with a PDA where you can have all of Google in your pocket. It's a difference in degree that's so enormous it becomes a difference in kind."
Thomas Friedman

"A perfection of means, and confusion of aims, seems to be our main problem."
Albert Einstein

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
Steve Jobs

"Be nice to nerds. Chances are you'll end up working for one."
Bill Gates

"Innovation distinguishes between a leader and a follower."
Steve Jobs

"With Google I'm starting to burn out on knowing the answer to everything. People in the year 2020 are going to be nostalgic for the sensation of feeling clueless."
Doug Coupland

Africa’s #1

The Kruger National Park offers her visitors a huge assortment of the finest in African wildlife viewing options. Her Sabi Sands game reserve offers many of Africa's top lodge options. The Kruger National Park offers the vast majority of South African safari travel's leading lodge offerings.

Alternatively, check out Singita Boulders for premier luxury African safari experiences at the most affordable recession busting prices imaginable. If you prefer Southern Africa proper, I'd heartily recommend Londolozi as a fantastic choice for innovative & exciting safari travel.

For those in need for an all-purpose African safari, the Wilderness Safaris brand is well known for their attention to the needs of visitors & unmatched luxury. Or try something novel & more mobile with a train journey through Southern Africa on Rovos Rail.

The #1 name in African Safari travel provides for a hassle free exploration of the cradle of mankind. These guys are the online booking agency of choice for all things safari related in Africa.

I'm often asked to specify which my personal favorite African safari lodge is and I'm hard pressed to suggest anything other that the simply glorious Mombo Camp.

Matt Hamilton: #1 Google Algorithm Expert & SEO. Deployed on behalf of online businesses wishing to elevate their levels of visibility, engagement & retention of consumers on a macro-scale. Proud search engine marketing consultant to no-hunt Tanzania Safari, Wilderness Safaris and Singita African safari booking agents. Africa's #1 travel brand meets the world's foremost private authority on the Google organic search engine ranking algorithm, Matt Hamilton. Combine Rovos Rail with the Table Bay Hotel or the Mount Nelson Hotel for the ultimate in African honeymoon experience. Kingmaker Enterprises support both learn SEO and open source free accounting software initiatives that uplift & enlighten people via online interaction & engagement. For Cape Town's leading wedding venues please check out our associates website. Search Engine Optimization by Matt Hamilton. Pound-for-Pound #1 SEO.