Search Engines love fresh and relevant content. Period. A defined and active content strategy will pay huge dividends in terms of sustained online visibility. We often see it as the make or break component for many high competition SEO’d sectors. A site that’s offering fresh, relevant and unique content sends strong ranking signals to Google’s algorithm indicating that the site is maintained and is working towards indexing and offering relevant but unique information which would be a benefit to searchers. Fresh content results in new keyword rankings and therefore, traffic.
Hamilton Buchanan has a team of writers that can write your search engine friendly content. We can develop monthly content plans as well as provide Fan Page or online community management.
SEO-friendly copywriting is charged at R350 per 250-350 words of SEO friendly copy. Monthly Fan Page conversation is charged at R500 per hour. Fan Page management/monitoring and online community management is handled by our partners and scoped before a quote can be provided to clients.
Content mapping is most typically used for content rather than application sites. Content mapping describes the ability to produce a complete list of all content that the site holds and will hold in the future.
For sites particularly rich in content, it may be a list of types of content. Once the content is aggregated, the simplest way to deal with organizing it is to perform a card sort. This technique is used to identify the most appropriate way content should be grouped and what labels and headings should be used. Typically the names of each of the content items are written on an index card or entered into a computer programme. These are then sorted by likeness.