Fraser Black – Managing Director - Fraser is originally a classically trained agency-side marketer but now boasts more than 10 years’ experience in providing in-bound marketing solutions to clients in multiple sectors. Fraser was one of the founding partners of firedog.co.uk – a Top 100 UK consultancy and he’s the Founder/M.D. of skillsonlinegroup.com and Author of their popular ‘Learn SEO’ online training course. Fraser handles client liaison, project management and client strategy.
In a previous life, Fraser was Client Service Director at JWT Cape Town and responsible for handling Smirnoff and J&B on behalf of Diageo in Southern Africa. Fraser’s sector experience includes: Online Education, Financial Services, Telecoms, Liquor, Insurance, Retail, Luxury Brands, FMCG, Technology, Media, Property, Lifestyle, Construction, Travel, Publishing, Public Sector, Energy, Gaming and Youth sectors.
Matt Hamilton – Operations Director – Matt is a respected Google algorithm expert and has dedicated the last 10 years’ to studying Google’s organic search engine algorithm and the 400 plus individual ranking signals that constitute what Matt calls, “a contribution to knowledge acquisition, distribution and access that rivals and in certain respects surpassing the advent of Gothenburg’s printing press”.
Matt initially studied Actuarial Science and Economics at the University of Cape Town and decided that a life spent as an Actuary in an Investment Bank wasn’t for him or as Matt likes to put it, “I didn’t want to be stuck doing long division for the rest of my life”. As a principle, Matt dedicates 20% of his working effort to researching and developing complex formulas that aim to understand Google’s core algorithmic ranking signals. Matt’s X factor is his rare combination of advanced mathematical and linguistic abilities plus his dedication to being one of the best SEO practitioners on the planet.