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Google Algorithm Expert



Google Algorithm Expert

Google, due to the quality & utility of their multi-signal ranking algorithm, are the undisputed kings of search. They have redefined the way in which we access, extract and interact with the body of human knowledge and have made a contribution to that same body of knowledge that is comfortably comparable to the invention and large-scale uptake of the printing press centuries earlier. They have also ushered in an era characterized by the mass democratization of information.

The consequences & tangible manifestations of what Stanford graduate students Larry Page & Sergey Brin have and continue to achieve via their algorithmic based data mining tool for the masses transcends boundaries of mere financial & economic considerations to the degree of having in many ways given birth or rebirth of a social phenomenon characterized by near-universal access to and heightened utility of salient knowledge.

I consider myself first & foremost a scholar on the Google algorithm. Aligning commercial websites for heightened placement within the major search engines is my core competence & as such I invest fully 20% of my professional hours to remaining abreast of developments, tweaks, new insights & strategies pertaining to the algorithm. I have colloquially been labelled, the Human Google; though this is as much to do with my generalized affinity for knowledge acquisition & retention as it does to my vocation.

Algorithm Expertise

That 20% equates to approximately 16 hours per week – as I consistently top 80 hours of labour working on a 7 day work schedule. This uncompromising attitude to self-education coupled with my capacity for superior long-term memory assimilation has rendered me an expert on the algorithm the likes of which I struggle to believe exists elsewhere on the planet & almost certainly not in the rather primitive South Africa online ecosystem.

Below you will find some Google SEO related resources I have thrown together for your viewing pleasure, I trust that by facilitating greater understanding of the mechanisms behind organic search, the Google algorithm and in turn the unique mega anti-corporate corporate behind it (Google) I can help to increase public awareness of and appreciation for the potential that organic search traffic has for virtually all businesses and causes with an online presence. I feel that there is huge scope for worthwhile and sustainable business to benefit from such knowledge and trust that the primers below will serve to start this process of technical expertise assimilation for those who are interested in future proofing their business.

 

Google SEO

This is SEO according to Google – a purpose built set of instructions and best practices that is entirely accessible to those new to online marketing and organic search. This is quite simply a must read and the ideal introduction to the field of practices underlying solid, long term positive attention from the major search engines.

What I love most about the Google algorithm specifically is its elegance – the manner in which it effectively and to a substantive degree simulates human common sense in assigning weight and value to over 400 factors or signals in considering in what exact order to return results for a given search keyword string for a given searcher, in a given location.

Google’s Webmaster Guide to SEO. This is officially endorsed Google best practice laws of the SEO game for new comers to the industry. Its simplicity should at no stage mask its ultimate potency and ability to enable a site to reach its full organic exposure potential – remember that, like most things in life, SEO is a cumulative exercise – concern yourself with the pennies or the smaller, finicky matters and the pounds or high yielding search positions/slots will take care of themselves.

What constitutes a Google SEO friendly site? Once more Google themselves tell Webmasters and content providers the world over what facilitates the easiest possible crawling and indexing of content and what the algorithm seeks when assigning relevancy and importance to a given set of published digital content.

Online Marketing Advice

It is imperative for any forward thinking enterprise to solicit the services of an online visibility expert with expertise in the following key areas:

  1. Organic search engines (including, but not limited to, the Google Algorithm)
  2. Paid Placement options (Google Adwords, Facebook Ads)
  3. Social Media Marketing (Onsite integration, penetration of social networking, social bookmarking and viral content platforms)
  4. Quality online content generation and/or oversight for your in-house copy team.

SEO Contact

Learn SEO

For those wishing to Learn SEO - from the basics of search engine optimization techniques & best practices to intermediate link building activities, Matt Hamilton recommends the #1 online training course for search engine optimization offered at Skills Online Group.

SEO Mentality

on Search Engine Presence versus Aesthetics "Nobody wants to be a supermodel in Taliban-governed Afghanistan."

Google Search Engine Optimization

"The Internet is really about highly specialized information, highly specialized targeting."
Eric Schmidt, former CEO of Google Inc.

"The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that."
Larry Page, co-founder of Google.

"We want Google to be the third half of your brain."
Sergey Brin, co-founder of Google.

"It's quite complicated and sounds circular, but we've worked out a way to calculate a Web site's importance."
Larry Page, co-founder of Google.

"Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine."
Sergey Brin, co-founder of Google.

"There's a difference between being able to make long distance phone calls cheaper on the Internet and walking around Riyadh with a PDA where you can have all of Google in your pocket. It's a difference in degree that's so enormous it becomes a difference in kind."
Thomas Friedman

"A perfection of means, and confusion of aims, seems to be our main problem."
Albert Einstein

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
Steve Jobs

"Be nice to nerds. Chances are you'll end up working for one."
Bill Gates

"Innovation distinguishes between a leader and a follower."
Steve Jobs

"With Google I'm starting to burn out on knowing the answer to everything. People in the year 2020 are going to be nostalgic for the sensation of feeling clueless."
Doug Coupland

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Matt Hamilton: #1 Google Algorithm Expert & SEO. Deployed on behalf of online businesses wishing to elevate their levels of visibility, engagement & retention of consumers on a macro-scale. Proud search engine marketing consultant to no-hunt Tanzania Safari, Wilderness Safaris and Singita African safari booking agents. Africa's #1 travel brand meets the world's foremost private authority on the Google organic search engine ranking algorithm, Matt Hamilton. Combine Rovos Rail with the Table Bay Hotel or the Mount Nelson Hotel for the ultimate in African honeymoon experience. Kingmaker Enterprises support both learn SEO and open source free accounting software initiatives that uplift & enlighten people via online interaction & engagement. For Cape Town's leading wedding venues please check out our associates website. Search Engine Optimization by Matt Hamilton. Pound-for-Pound #1 SEO.