Hyper-performance Online Marketing Consulting. Welcome to Fat-Free SEO by Hamilton Buchanan (Pty) Ltd.

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Search Engine Optimization

Welcome to plain-talking, results-oriented Search Engine Marketing. We call it Fat-Free SEO.

Hamilton Buchanan (Pty) Ltd is a hands-on, cohesive and multi-disciplined Search Engine Marketing Consultancy. We are in the business of significantly increasing our clients’ online revenues by delivering heightened online visibility via hyper-performance SEO Consultant Services. Google page 1 visibility that generates high-quality traffic and juicy leads for your business…

Not only do we assist with search engine derived traffic flow to your site but we can also assist with Customer Acquisition, Paid Search, Social Media and converting your traffic into leads and sales via Conversion Optimization and User Centred Design practices.

Our business model allows us to partner with niche 3rd party specialists so that we’re able to a build project team that’s ideally suited to solving our clients’ objectives. Our approach allows cost efficiencies whilst also offering the benefit of a highly specialised and experienced project team.

Our Services include:

SEO offers a “too-good-to-ignore” opportunity for businesses worldwide to gain traction via heightened levels of online visibility. If you’ve been around the block once or twice, (much like us…) you will probably agree that the field of search engine marketing has devolved into an industry where incompetence and self-serving behaviour have become business as usual. SEM and the SEO industry are a veritable minefield of jargon, and with most vendors, a consistent underbelly of conflicting interests delivered via baseball cap wearing 23 year olds. We do it differently…

Firstly, we deliver a personal and consultative, hands-on approach to search engine marketing and we believe in building genuine partnerships with our clients. Secondly, we pay for ourselves… Yep, we’re not in the business of charging clients a fat monthly retainer with no performance liability or similarly zero incentive for hyper-performance. And lastly, we believe that we can only represent one client in each sector thereby offering a noncompetitive scenario.

How can a single SEO vendor claim to represent three competing clients? If you’re in a competitive sector, it’s real-time online warfare out there. Pick a side and get some big guns. We seek to only deal with & work on behalf of informed online sector players & in association with Skills Online Group offer an introductory Learn SEO course to facilitate basal marketplace understanding of the practice of search engine optimization. SEO training with the best!

Google SEO

SEO is said to seek to effectively create an online resume for your business – at its core and purest form SEO seeks to communicate your businesses identity, product or service value offering and market presence in a manner that is honest, positive and without being deceptive. As the Google algorithm becomes more and more sophisticated only commercial websites that effectively communicate the novel nature of their enterprise and provide a novel contribution to the accumulated body of humankind’s digitized knowledge base will prosper. Ideally SEO is akin to the Dewey Decimal System in less competitive realms and perhaps comparable to a final interview for the Rhodes Scholarship in more competitive spheres.

A firm understanding of the potentials and role of search engine optimization in defining your business’s digital footprint is essential to extracting value from its implementation. The Google algorithm rewards search engine optimization practices that seek to aid indexation and ease of indexation of text-heavy content that is of a novel, noteworthy, authoritative and contextually relevant nature.

The manner by which Google‘s organic search engine algorithm gauges what constitutes such premium content evolves with time – enduring up to 400 minor algorithmic updates/tweaks per year with two to four major switches – though the emphasis has always been and will always be on providing the most relevant information pertaining to the searcher’s query. By embracing this reality and ensuring that your content is of so-called keystone nature within your subject niche or subject neighbourhood, you ensure, not merely longevity within the SERPs, but indeed the probability of inflated ranking placement as the algorithm improves its ability to return higher and higher quality search results. The Google era is indeed one of global informational democracy and those wishing to earn heightened visibility via search engine optimization should first build an informational resource worthy of high organic placement. Compelling, noteworthy and resource-rich content will accumulate a fair portion of your link building requirements in an entirely natural fashion.

The imperative should thus always be on making a noteworthy & novel contribution to the accumulated body of digitized human knowledge – this is what 98% of commercial websites fail to do, and why they find themselves in a continual war of attrition to derive scarcely deserved organic search engine rankings via SEO practices that do little more than place lipstick on the proverbial pig.

  • Search Engine Friendliness

“Search engine friendly” denotes website design, content management systems, imagery, video content and other onsite elements and/or content that has been optimized for heightened search engine visibility. It’s generally agreed that onsite elements account for approximately 30% of SEO efficacy with the remaining 70% delivered via offsite activities.

Google Algorithm Experts

We live by the credo that greatness is invariably derived from great effort – the “what you put in is what you take out” adage. SEO is too self-limiting a description of what we do. We see ourselves as authorities, yet ever humble students on and of the Google algorithm; on the mechanics, nuances and ever-shifting qualitative appetite it possesses for providing a link between salient and relevant knowledge and an individual seeking that knowledge.

Search engine companies and search engine algorithms are highly sophisticated and nuanced entities. It’s a combination of linguistic, mathematical and online marketing experience – ask yourself whether the SEO consultancy you are dealing with is intellectually capable of waging the real-time dynamic battle on your behalf required to extract ranking gains likely to extract hyper-conversion in terms of organic search traffic volume & conversions to your website?

Hamilton Buchanan wages full frontal assaults on behalf of our clients in the most competitive online sectors – travel, financial services, retail, education and healthcare.


"The Internet is really about highly specialized information, highly specialized targeting."
Eric Schmidt, former CEO of Google Inc.

"The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that."
Larry Page, co-founder of Google.

"We want Google to be the third half of your brain."
Sergey Brin, co-founder of Google.

"It's quite complicated and sounds circular, but we've worked out a way to calculate a Web site's importance."
Larry Page, co-founder of Google.

"Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine."
Sergey Brin, co-founder of Google.

"There's a difference between being able to make long distance phone calls cheaper on the Internet and walking around Riyadh with a PDA where you can have all of Google in your pocket. It's a difference in degree that's so enormous it becomes a difference in kind."
Thomas Friedman

"A perfection of means, and confusion of aims, seems to be our main problem."
Albert Einstein

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
Steve Jobs

"Be nice to nerds. Chances are you'll end up working for one."
Bill Gates

"Innovation distinguishes between a leader and a follower."
Steve Jobs

"With Google I'm starting to burn out on knowing the answer to everything. People in the year 2020 are going to be nostalgic for the sensation of feeling clueless."
Doug Coupland

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SEO by Matt Hamilton

"The view's a whole lot better from #1 on Google" Matt Hamilton.

The best kept secret of several market leaders in the most competitive online markets in the world: Matt Hamilton welcomes your engagement & thanks you for your initial interest in his professional SEO services. Matt Hamilton #1 Pound-for-Pound SEO Alive offers businesses of all sizes the best value SEO service delivery available anywhere.