Search Engine Optimization
“The view is a whole lot better from #1 on Google; a whole lot better. I’ll get you there.” Matt Hamilton
Matt Hamilton: "Take the #freekeyword challenge & watch me back up the hype."
SEO offers a tantalizing opportunity for businesses worldwide to gain traction via heightened levels of online visibility. Unfortunately the field of search engine marketing has devolved into an industry where incompetence & self-serving behavior has become business as usual. SEO & the SEO industry is a veritable minefield of pie in the sky with a consistent underbelly of conflicting interests. I have thus taken to branding my consulting services Google algorithm expertise & not mere garden variety SEO as the term’s purported value to serious business will only dilute further with the widespread uptake of Tom, Dick & Harry SEO en-mass.
Google Search Engine Optimization
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SEO is said to seek to effectively create an online resume or CV for your business – at its core & purest form SEO seeks to communicate your businesses identity, product or service value offering & market presence in a manner that is honest but positive, without being deceptive. As the Google algorithm becomes more & more sophisticated only commercial websites that effectively communicate the novel nature of their enterprise & provide a novel contribution to the accumulated body of humankind’s digitized knowledge base will prosper. Ideally SEO is akin to the Dewey Decimal System in less competitive realms & perhaps comparable to a final interview for the Rhodes Scholarship in more competitive spheres.
A firm understanding of the potentials & role of search engine optimization in defining your business’s digital footprint is essential to extracting value from its implementation. The Google algorithm rewards search engine optimization practices that seek to aid indexation & the ease of indexation of text-heavy content that is of a novel, noteworthy, authoritative & contextually relevant nature.
The manner by which Google‘s organic search engine algorithm gauges what constitutes such premium content evolves with time – enduring up to 400 minor algorithmic updates/tweaks per year with two to four major switches – though the emphasis has always been & will always be on providing the most relevant information pertaining to the searcher’s query. By embracing this reality & ensuring that your content is of so-called keystone nature within your subject niche or subject neighborhood you ensure not merely longevity within the SERPs but indeed the probability of inflated ranking placement as the algorithm improves its ability to return higher & higher quality search results. I have written extensively elsewhere on the success of Wikipedia in this regard – the Google era is indeed one of global informational democracy & those wishing to earn visibility via search engine optimization should first build an informational resource worthy of high organic placement. Compelling, noteworthy & resource-rich content will accumulate a fair portion of your link building requirements in an entirely natural fashion.
The imperative should thus always be on making a noteworthy & novel contribution to the accumulated body of digitized human knowledge – this is what 98% of commercial websites fail to do & why they find themselves in a continual war of attrition to derive scarcely deserved organic search engine rankings via SEO practices that do little more than place lipstick on the proverbial pig.
Search Engine Friendliness
“Search engine friendly” denotes website design, content management systems, imagery, video content and other onsite elements & or content that has been optimized for heightened search engine visibility.
- ↑You want a world class organic search engine expert? You want someone who will not rest until they have to come take your competition away in body-bags…with market-share a distant memory to them? You found him – hello.
- ↓You want a warehouse full of baseball cap wearing economic illiterates masquerading as authorities on the mechanics of the (Google) most sophisticated organic search engine ranking algorithm mankind has ever conceptualized? I have a phone-book full of numbers for you. Or you could Google th.. o wait, no, let’s stick with the phone-book.
Learn SEO
Those wishing to Learn SEO should consult with our associates at Skills Online Group.
Online as offline you need a tangible competitive advantage, an edge of potency with which to differentiate oneself on the economic field of battle so as to endure the worst of a soft macroeconomic period and, with time, locate oneself in a prime position to exploit opportunities to their full potential in more bullish markets.
I provide unrivaled SEO consulting services globally. You want an example, I hear ya! 42,783.3% increase in organic search volume in 5 months. That’s forty two thousand seven hundred & eighty three point three percent increase in organic search engine derived traffic to the client domain.
SEO Services
Month; Total Traffic; Percentage Gain on Starting Month
February 2011 24 (Before Matt Hamilton’s SEO)
March 2011 416; ↑1,633.3%
April 2011 619; ↑2,479.2%
May 2011 637; ↑2,554.2%
June 2011 2 783; ↑11,495.8%
July 2011 10 292; ↑42,783.3%
Search Engine Optimization
The difference between me & your garden variety agency SEO is qualitatively akin to the difference in cycling ability between Lance Armstrong & a six year old who has just learnt to keep the bike upright. SEO, especially domestic vendors, are semi-skilled office clerks whose sole motivation is to work a nine to five, cash in their pay cheque & get on with their insignificant lives. I am the best at what I do for one simple reason: I work harder & give more of myself to my craft than anyone else. Simple but beautiful formula for SEO greatness. I’m a different breed of SEO. Substantially and substantively different. The spirit of a hustler & the swagger of a college kid. I dedicate the following hours to my craft, to being the best:
15 to 17 hours per day; 6 to 7 days a week; 52 weeks of the year.
This equates to approximately 5,408 hours spent on search engine optimization related work, research and outputs per year. Align that with an IQ of 158 split seamlessly between analytic & linguistic skills & you have yourself the perfect SEO storm – a human wrecking ball of an organic search practitioner. It is not for nothing I’m known as the Bobby Fischer of the Google Algorithm.
Fully 25% of this time is devoted to studying algorithmic tweaks and real-time changes in search engine user behaviorism. As no less a great mind as Albert Einstein so eloquently once observed, “Education is a process that begins at birth and ends at death.”
Google Algorithm Expert
I live by the credo that greatness is invariably derived from great effort – superior outputs are derived only by superior inputs. SEO is, I increasingly believe, too self-limiting a description of what I do. I see myself as an authority yet ever humble student on and of the Google algorithm; on the mechanics, nuances & ever-shifting qualitative appetite it possesses for providing a link between salient and relevant knowledge and an individual seeking that knowledge.
In 1972 Bobby Fischer put 50 Soviet Grand Masters to the Sword...
Whilst I may appear cocksure and extremely brash I am in truth simultaneously entirely in awe of the contribution Sergey Brin & Larry Page – the co-founders of Google & thus seminal figures in the very foundation of SEO – have made to the manner, speed and efficiency with which human beings are now able to extract, interact & access the virtual entire body of human knowledge. Their’s is a contribution to civilization whose magnitude and significance is comparable to very few innovations that preceded it in the history of mankind. As an SEO I am merely an instrument of their legacy; though I can assure serious businesses – I’m a singularly sharp one.
...In 2012 Matt Hamilton seeks to do the intellectual equivalent to 24,000 Google Engineers.
I offer a unique value SEO proposition for those companies in Cape Town, South Africa & the Los Angeles business community I decide to engage with and I feel offer me both tangible and intangible opportunities to grow – in wealth, holistic experience and personal stature. Where other less talented, less able quasi-competitors offer a one size fits all SEO suit I offer a tailored SEO service offering that is unique and as nuanced as your enterprise is within its market.
Search engine companies & search engine algorithms are highly sophisticated & nuanced entities – ask yourself whether the SEO consultancy you are dealing with is intellectually capable of waging the real-time dynamic battle on your behalf required to extract ranking gains likely to extract hyper-conversion in terms of organic traffic volume & conversions to your website.
I speak not of the frankly Mickey Mouse .co.za search engine/online market – that’s great for SEO batting practice (& flexing my SEO muscles in the domestic rat-race is of course a source of much pride for me, on occasion) – I’m talking full frontal assaults on the big swinging dick industries of the online milieu – travel, financial services, pornography, health care and more – within the global competitive realm. Were I to limit myself to the South African online marketplace I’d frankly be over time eroding my powers due to lack of cognitive engagement and high level competition. Barcelona or Manchester United would, through no direct fault of their own, weaken over time were they to only face Third Division semi-professionals on a weekly basis. The same rationale applies here.
Things I offer my SEO clients:
I. Full organic search engine marketing feasibility study.
II. This is done with intellectual integrity – that is, I attempt to establish scientifically/mathematically the probability of: overall profitability; the value offered and magnitudes of gains possible via each form of engagement and/or a combination of them. This process is done early in the negotiation phase as I in large part use the findings to arrive at a decision as to who I will and will not be willing to work with. I’m not in the business of cashing in a pay cheque regardless of what revenues have been stimulated from my services – I’m confident enough in my abilities to only need to enter into what are effectively profit-sharing arrangements.
III. You provide the business infrastructure, I get you the visibility via the best SEO available anywhere which your product or service offering then convert into transactions and we both enrich ourselves.
IV. Its that simple when you know what you’re doing and you are dealing with a truly viable business product/service offering in the long term sense of the phrase.
Google search engine optimization can render your business a global player.
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